Who is she?
Danna is a digital marketing expert with a journey that began in 2015. Her versatile experience spans industries, from pharma to fashion, where she has left her mark on notable brands such as Neutrogena, Johnson & Johnson, Microsoft, Phillips, Gaiam, And1, and Material Girl. Innovative and nimble, she stays at the forefront of digital trends, and is able to craft comprehensive strategies, test, learn, and optimize to deliver the best results possible. Beyond the professional realm, Danna finds balance by indulging in her passion for rock climbing and enjoying quality time with her adorable cat.
The skills that pay the bills
“Danna’s expertise in social media marketing and content creation is exceptional. Danna consistently stays ahead of platform trends, crafting data-driven strategies that resonate with modern audiences.” - Alex Singer
“Danna’s ease of collaboration made working together a breeze, and her wealth of industry knowledge aided in building the foundation of our marketing strategy. Her ability to bring insightful perspectives to the table and her keen eye for innovative approaches was truly essential.” - Talia Kocar
“Her confidence is contagious. She has the rare gift of making those under her wing feel safe. Her leadership style is marked by mindfulness and a genuine concern for others.” - Dharma Gutierrez
“Danna’s outstanding professional abilities, coupled with her interpersonal skills, distinguish her as a rare find in the industry.” - Jason Hayward
Brand Strategy
VTAGZ Platform Launch
Challenge: VTAGZ, a cutting-edge SaaS platform, set out to transform how CPG brands track the retail customer journey. The challenge? Breaking through a crowded market to drive brand awareness and lead generation while connecting digital content to in-store sales.
Solution: We crafted a sharp brand identity, refined strategic positioning, and zeroed in on the right audience. A content-driven marketing approach highlighted VTAGZ’s unique value, seamlessly aligning with sales objectives. Targeted campaigns put the platform in the spotlight, establishing it as a must-have tool in retail tech.
IM8 Brand Launch
Challenge: Launching a brand is high-stakes—but launching one with David Beckham? The pressure multiplies. For IM8, the goal was to generate massive anticipation pre-launch while keeping details under wraps, ensuring a PR-worthy debut in October.
Solution: I designed a three-phase communications rollout, blending influencer marketing, social media, SEO, and paid media. Strategic partnerships and organic content fueled excitement, driving lead generation and engagement ahead of launch.
Rogaine Rebrand
Challenge: As the original hair loss brand, Rogaine struggled with an outdated image, overshadowed by modern competitors like Keeps, Hims, and Vegamour. To reclaim relevance with consumers 25-45, it needed a fresh, inclusive approach.
Solution: Hair loss doesn’t discriminate—neither does Rogaine. By reaching underserved audiences, including the trans community, Rogaine had the opportunity to position itself as the brand for anyone seeking confidence, whether through hair regrowth or redefining beauty beyond hair. This inclusive social strategy had the potential to set Rogaine apart in a crowded market, making it a brand for everyone.
Case Studies
Social Media
Neutrogena Social Strategy
Challenge: In a beauty market flooded with brands and celebrity launches, Neutrogena needed to cut through the noise and stay top-of-mind. Despite a strong platform and resources, the challenge was clear: drive relevancy, reinforce credibility, and engage consumers in a crowded digital space.
Solution: We developed an insight-driven social strategy, unifying messaging across product lines and positioning Neutrogena as a thought leader through its scientific expertise. By amplifying diverse skincare voices and fostering community, we connected with Gen Z and Millennials, driving engagement, reach, and social commerce. The result? A more relevant, influential, and shoppable Neutrogena.
Gaiam Social Growth Campaign
Challenge: Position Gaiam as the go-to yoga brand for the everyday yogi, aligning with their mission—“every BODY bends”—while standing out in a competitive market.
Solution: We launched the Flowreal campaign in partnership with Target and yoga influencers, creating authentic social content to promote “real” yoga flows and make yoga more accessible. The campaign boosted Gaiam’s Instagram following by 60% in just 6 months, reinforcing its position as the brand for all yogis.
Casa Azul Influencer Campaign
Challenge: Casa Azul set out to launch its new tequila soda nationwide, with Florida as a key market. With crowded liquor store shelves and fierce competition, the brand needed a digital-to-retail strategy that not only grabbed attention but also drove in-store purchases—while tracking real impact.
Solution: We partnered with Florida-based TikTok creators to promote a BOGO offer and a contest for Ultra tickets and a Yotel Miami stay. Shoppers were driven in store by scanning a QR code unlocking a gamified NFT experience with. Overall the campaign garnered 600K+ impressions, 1,300+ link clicks, and 200 cases sold in-store.